Digital Marketing Training in a Nutshell

I used to have misconception that we need to hard sell our services by convincing customers. However, in my first class of Digital Marketing mastery, I got to understand from Deepak Kanakaraju , founder of digitaldeepak.com who is the trainer of the session . It all starts with Personal Branding. The first and foremost step to market your services to the world is to create a brand around you. That will help you create credibility and a kind of "Mass Trust" on you in the market. Then, whatever initiatives that you take have takers from your established market and slowly your services can be funneled in a scientific way and sold to them in a bundled way.

 Personal branding is not just about collecting emails and contact numbers and pumping unwanted information to their inboxes without knowing their interests or needs. There should be an overall structure to the exercise. It is called and Integrated Digital Marketing (IDM).

IDM is primarily driven by the content we create on the internet and the significant value added foot prints we make. Once the right content is developed, IDM helps to drive traffic to the content , thereby making the content more visible and searchable on the World Wide Web. There are other ways to utilize Paid Advertising, Social media and SEO techniques to get more visitors see the content that we create. 

These steps slowly and steadily get attention from the market and create "Mass Trust" on us in the market. This helps us to get more takers to the programs we introduce. Then , its  the time to offer free or low priced webinars that doesn't pinch the pocket of the target customers. During the sessions, we further blow their mind with the knowledge that we have and give value to the time they spend for the session and pitch other products that are seemingly useful and extremely enticing to them in a way that they can't refuse to buy and package them in a way that shows immense value to their potential being offered to them for peanuts.

This is currently one of the ways Digital marketing Training is flourishing in the industry and it is highly appreciative of the Digital marketing Trainers who are making people knowledgeable on the power of digital marketing and thereby offering solutions on how to make more money.